Blair Altman DJ sets, graphics, bikes, and randomness one unscheduled post at a time.

For their 25th anniversary, the West Kootenay French Association (AFKO) wanted to re-brand themselves. We needed to do something that could be read easily at really small sized and could be printed cheaply without looking horrible. It looked like another font based logo was going to be the answer since an icon didn't fit the bill. However, at the same time I wanted to incorporate some graphic elements to add more visual interest.

The question for me was how to incorporate something French, something Kootenay, and a bunch of text  into an interesting image.

Every summer Nelson hosts a triathlon with a very bizarre name, the Cyswog 'n' Fun Nelson Triathlon. If I had to take a guess I can only assume that it is an abbreviation for CYcle SWim jOG but I really have no idea.

Regardless of the strange and questionable origins of the name of this event, I got asked to design them a logo.

Here in version 1.1 things have been simplified quite a bit. No more fancy gradient mesh, no more depth of any sort really. But what is the deal with doing another logo already?

I'm not sure if I was bored of the simplicity of my old logo but this one got perhaps a little bit overly complicated.

With my old logo just being a combination of circles within circles I thought that the new one should have more of a personal meaning. I can't think of a better way to accomplish that than to have a giant hallucinogenic mushroom as the center piece.
Actually, no. That's not the explanation of it at all.